ZITISO
Christine Thomson, the CEO and Founder of Zitiso, has been a transformative technology consultant for 20+ years. She’s helped more than forty Fortune 100 companies optimize their approach to technology. When she set out to pivot her business, we helped her articulate her vision and goals in order to establish a brand identity, communication strategy and tactical marketing plan.
Christine needed to establish a public presence, building upon her strong track record of results and recognized expertise to create a forward-facing brand powerhouse.
ESTABLISHING A VISUAL SYSTEM
For decades, Christine has forged deep relationships and an impeccable reputation with executives around the world. She needed to step from behind the scenes to lead the industry. Christine acknowledged that she had never taken a step back to establish a brand system around her business that showcased her expertise and articulated how she helps influential firms of all shapes and sizes revolutionize their technology in sensible, efficient, and smart ways.
A COMPREHENSIVE COMMUNICATION STRATEGY
In addition to establishing her brand identity, we worked closely with Christine to set clear communication goals; to identify and prioritize her target audiences. We helped her craft compelling messaging that establishes Zitiso as a source of truth that cuts through the initial reactivity to technological advancement so that leaders can make informed decisions about the future.
CONNECT, ENAGE, AND INSPIRE
In order to build equity in her business and amplify the impact that she can make, Christine knew that she needed a brand that would not only connect and engage, but one that would inspire leaders, executives, strategic partners and students alike.
A NEW LOOK, A NEW DIRECTION
Technology is always changing and it can be hard to keep up. As we articulated in her Positioning Statement:
Executives at future-forward companies are under more pressure than ever to make smart investments and achieve record growth in highly competitive industries. Using technology must be an opportunity, not a hinderance. That’s where Zitiso comes in – leveraging over two decades of experience to provide thought leadership and ensure that companies are using technology efficiently to drive superior results.
Furthermore, as we expressed through her Boilerplate language: Christine understands the level of achievement required to reach the executive level and the depth of expertise needed to run a company successfully. Zitiso provides transformative strategies and solutions that encompass all aspects of a company’s technology evolution.
