Brand Refresh

CABA TECH

CABA has been on the leading edge of industrial LED lighting technology for 30+ years. Pioneers in horticulture & cannabis grow lighting for more than a decade. In 2022, it was time to step out of the shadows & pivot their business.

They started as a manufacturing business, selling American-made products through distributors across various industries, including medical, horticulture, automotive & more.

THEIR CHALLENGE = BRAND AWARENESS

They made the strategic decision to focus their business on the ever-growing cannabis industry. Stepping out from behind the distributors, they needed to establish themselves in the market. Our team helped them develop a strong & authentic voice, visual identity & brand system to equip their marketing & sales teams with the tools to acheive their goals.

We built a cohesive Brand System & Guidebook, including:

Brand messaging
Primary & secondary logo sets
Color palette & typography
Photography style guide & brand graphics

BRAND STORY & MESSAGING

We articulated their brand story from the ground up. Rooted in who they are as a team, we developed powerful messaging – from their mission, vision & values, to their unique brand voice & tone, value proposition, market positioning & tagline.

MARKETING STRATEGY & TOOLKIT

They had ambitious goals. To help them exceed those, we developed a comprehensive, data-driven marketing strategy & communication plan to introduce CABA to the world & deliver on their business objectives.

THE RESULTS = BUSINESS SUCCESS

With their new, refreshed brand & marketing strategy in-hand, we provided a scalable set of collateral templates to run with:

Business cards & letterhead
Digital/print brochures & spec sheets
Presentation deck
Social media & motion graphic templates

Finally, we designed & developed their new website from scratch.

Now, they’re quickly becoming the cannabis industry’s most trusted LED lighting provider. Giving plants what they crave & growers what they need.

I could not be happier with our engagement with Thunderbird Creative. From our initial consultation through full roll out of our rebranding effort, their team provided us with world class insight and direction. The finished product far exceeded our wildest expectations, but more importantly, my entire team felt heard and understood through the whole process. On time, On Budget and flawlessly executed.

Tony Vilgiate

President, CABA TECH